Frostie Root Beer
The brand Frostie Root Beer dates back to 1939. The brand was earlier owned by Mr. George Rackensperger of the Frostie Beverage Company which is located in Catonsville, Maryland. Mr. George Rackensperger became the President of Frostie Root Beer Company in 1939 and he wanted to open his own bottling plant. So he rented an old discarded jail house in Catonsville, Maryland. He used the jail house’s garage to set up the bottling tools and equipment. He very efficiently improvised and used the jail cells to store sugar crowns. It was in this simple jail house that the big brand of Frostie Root Beer was born.
The brand of Frostie Root Beer grew very popular and was widely accepted by customers all over. The volume of sales sky rocketed and consumer acceptance grew so rapidly that the jail house became insufficient for the production of Frostie Root Beer. Therefore, Mr. George Rackensperger built a new modern plant and bought up to date machinery along with it. The popularity of Frostie Root Beer grew so much that, various distributers in nearby countries were given the authority to put Frostie Root Beer up for sale. Due to the ever increasing popularity of Frostie Root Beer, the distributers were even given the authority to bottle the Root Beer themselves. This is how the brand of Frostie Root Beer became a franchised beverage.
In 1947, The Frostie Beverage Company organized a parent organization to look after the selection of the Frostie Root Beer’s manufacturers. The franchise expanded and spread throughout Maryland and it was spreading even beyond Maryland. The brand was made popular only due to its unique and refreshing taste. The fans of Frostie root Beer did the rest by spreading the brand’s popularity by word of mouth. Frostie Root Beer began spreading across England. New staff was added to the existing staff and the expansion of the franchise was done in a very methodical and planned manner. Therefore, in the earlier stages, there was a huge and a stable growth of the brand. Now the appointed bottlers were even allowed to handle the Frostie Root Beer syrup for selling the beer through vending machines and fountains.
Today, the rights of the brand of Frostie Root Beer are owned by Leading Edge Brands which is located in Temple, Texas. Leading Edge Brand is the place where the bottling of Frostie Root Beer is done. Leading Edge Brand then sells the Frostie Root Beer to various distributers spread across the country.
Earlier, Mr. George Rackensperger used Cane sugar in the drink. Later with new and modern machinery, high fructose corn syrup was used in the drink. But the taste did not remain the same and there was negative customer feedback. Hence cane sugar was again used as the main sweetener for the Root Beer.
The flavor of Frostie Root Beer is very light and it has a sweet vanilla fragrance to it. A lot of customers now complain that Frostie root Beer is not what it used to be. But the drink is still hugely popular in England.
- Seema Khinnavar
Tags: beer, beverages, drinks, frostie root beer, hard drinks
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