In 1967, Dodge had a drop in sales and started thinking of new designs for their cars. It was decided that in 1968 they will separate and diversify their Coronet and Charger models and create a new style in B-head designs. Design was not the only concern as they kept losing races against the Ford cars, so the revamped their mechanism too. Designer Richard Sias introduced the coke bottle styling where the front fenders and rear panel quarters were shaped like coke bottles.
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Tags: cars, dodge charger, dodge charger cars