Tesla Motors
In 2003 Tesla Motors was founded and its head Quarters are in San Carlos, California, USA. It manufactures as well as engineers electric cars and is a Silicon Valley based company. It has Products named Tesla Roadster & Tesla Model S. In the market it is the only automaker that builds and sells highway-capable EVs especially in North America or Europe.
In April 2008 the first retail store of Tesla was opened in West Los Angeles and in July 2008 the company opened its second retail store in Menlo Park. In July 2009 the company even opened a display showroom in New York City’s Chelsea Art District. In same year it also opened a store in Seattle. It further even plans to open additional stores in Chicago, Miami and Washington DC.
In mid-2009 there was boom in market created by Tesla as they produced about 25 cars per week. The company’s first vehicle was Tesla Roadster and it was the first car which worked with lithium-ion battery cells plus it gave range greater than 200 miles that means 320 km per charge. Its base model accelerated 0–60 mph (97 km/h) in 3.9 seconds and it is said that it is twice as energy-efficient as the Toyota Prius according to the environmental analysis done by Tesla Motors. Till September 2009 Company delivered more than 700 Roadsters to customers in the United States and Europe.
The Tesla Model S is a new model which was launched on March 26, 2009. Almost 1,500 reservations for Tesla Model S have been done and its production is expected in late 2011 for the 2012 model-year. The company is named after electrical engineer and physicist called Nikola Tesla who basically invented the AC induction motor.
Recently in August Tesla disclosed about its plan to move its corporate headquarters and even to build a powertrain development facility at 3500 Deer Creek Road, in the Stanford Research Park in Palo Alto. Electric vehicle components for Tesla and even for other automakers, which includes Germany’s Daimler, which uses Tesla’s battery packs and chargers for an upcoming electric version of its Smart city car will produce the powertrain facility. Initially the numbers of employees were about 350 employees who were based at the Stanford site, but the number increased by 300 that is making it 650.It is said that Stanford Research Park is also home to Facebook, Hewlett Packard, Xerox PARC and other Silicon Valley companies.
Tesla puts a plan forward to build a Model S assembly plant in California with a annual output of 20,000 sedans using approximately $365 million in federal low-interest loans. But till date there is no confirmation of location given. Tesla motors said it will soon develop a Brownfield site on the existing industrial property that is a preference of the federal government by approving candidates for interest-bearing loans from the Advanced Technology Vehicle Manufacturing Program.
In Europe Tesla’s headquarters are in Windsor, UK. According to the sources the model Roadster’s chassis is currently being assembled by the contract manufacturing division of Lotus Cars in Hethel, England. The Roadster is said to be longer and wider as compared to the Lotus Elise. In June 2009, Tesla inaugurated its first store in Europe which was a showroom located in central London’s Knightsbridge district and in September 2009, Tesla opened its first store in continental Europe which was a showroom in downtown Munich. Tesla also has plans to open an upcoming store in Monaco in late 2009.
- Nitika Malhotra
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